So how does Search Engine Optimization work? What is it?
Search engine optimization is a concept which covers a wide variety of different tools in which a web developer would use to boost overall traffic and popularity to their own website. Some of the general concepts which are categorized into the Search Engine Optimization market are keyword densities, topic relevance, meta tags, script coding, domain names, back linking, search engine submissions, advertising, and much more.
Here are some things to consider when optimizing your website for the internet search engines;
Keyword Density – Keyword density is using a specific percentage of words which hold a significant relation to the overall main topic of your website. For example a key word for a website specifically about optimization would be “search engine optimization.” This allows web crawlers also known as search engine spiders to crawl your website and identify the main search-able topic of the site by keyword densities used most commonly in all of your website content. But with keyword densities if the keyword is used too much you may be black listed as spam. But if you use the keyword to little you may be listed in an unrelated area of the search where your visitors will not have a common interest with your website.
Topic Relevance – The relevance of your topics to your website, which also goes for the keywords will create a higher ranking in the search engine along with site search ability. For example if a website had many topics which were about ducks, but the site was about frogs, than you are going to be listed possibly in an unrelated part of the search engine. While a website about ducks, with many different articles and content with ducks in it, will have many different search engine listed pages which the searcher can see when looking up ducks. This makes it more likely that the person looking for information will visit your site.
Meta Tags and Scripting – These two concepts are in too much relation to each other to explain separately. Meta tags are specific words submitted into the sites overall header through professional scripting which pose as the main keywords which you want to be creating densities for in your content.
There are many different script alterations which can also be used which automatically detect meta tags and put them into the script for you based on densities, but is not as advisable unless you are very sure of what you are doing.
Domain Names – Your domain name is the key, the start of everything. Unfortunately the success of your entire website could be faltered simply by selecting an non ideal domain name. First domain names should be topic relevant, meaning that the domain name should be an overall description of what is in the website, or a business name. For example a news website should have a domain name with short clear general words in relation to news, and not a domain name which describes something like dating. Otherwise your visitors could be people looking for a dating website, and then leaving. Domain names should also be kept either dot com or dot net. These two domains rank in the top numbers for the Google search engine.
Why do I need Google?
Google is one of the most complicated search engines to stay on top of, and yet one of the most popular search engines on the internet. This makes Google one of the most important concepts in search engine optimization being more than 50% of the entire worlds population uses Google when searching the internet.
Should I do Search Engine Optimization on my own or through a paid service?
Although search engine optimization is complicated if you are a very experienced web developer it would save you a few bucks. The only problem is doing optimization yourself is time consuming, back-linking to thousands of websites legitimately, editing your scripts and fixing errors, this could all cost you a lot of time as to where your website could have already been receiving traffic and making income.
A paid service which offers search engine optimizations are often companies with many different people who work all at one time to get many angles of your website mastered all at once. A professional company can do for you in just a few days to a week what could take you several months. If your website is sponsored by advertising or your own products using a professional service to optimize your website would pay off its own costs in profits from the time you would not have had your website up and running without the service. So really the decision is up to you and your own specific preference. For more information vist my seo company